SnugRest Mattress

SnugRest Mattress is the online vertical of Mumbai based Arihant Mattress. With more than 3 generations of industry experience and having sold 3,00,000+ mattresses, the brand has the vision to provide the best quality mattresses across India at an affordable price. Founded in 2007 with the aim of helping people sleep better, they have supplied to 50,000+ customers ranging from the Taj Group of Hotels, Star Hotels & Hospitals, Piramal Group, Della Hotels, Suncity Hotels, Kikabai Hospitals, Indian Navy to Bollywood A-Listers & Page 3 Celebrities.


Debox team has worked on the project right from the ideation of taking a successful traditional mattress brand – Arihant Mattresses onto the online space.


The project was divided into multiple phases as follows:


Phase 1 – We have worked right from Brand Conceptualization to how the brand will be different and what unique proposition it brings to the ever-growing online mattress business space. We were clear on our positioning, each mattress is designed by keeping the daily routine of different categories of people in mind.


Phase 2 – Ideation on the brand name and logo that resonates coziness, comfort and perfect position.


Phase 3 – We started working on the website designing and c0ntent. We wanted to ease the mattress buying process. With hundreds of mattress brands marketing different types of mattresses with different compositions & technology, it is confusing for the consumer on what is really the best mattress. We have tried to make this simpler and on point.


Phase 4 – Once we were clear with what we want to show and communicate, we started with the Website Development. We have kept multiple engagement touchpoints for the audience. It is easy to find out the right mattress by selecting what category you fit in or basis how you feel about yourself.


Phase 5 – With the launch of the brand and our website, we are out in the waters to make the mattress buying process simpler, easier and hassle-free.

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