General

Hub61 - The Indian Bistro

Client

About the Client

HUB61 is an Indian Restaurant based out of San Francisco known for its Andhra style signature Indian food.

Website: https://sanpeggiopizza.com

Opportunity

The brand partners wanted to distinguish their restaurant from the other 'run of the mill' restaurants in the area and wanted to create a memorable experience for the customers.

How we helped create a fresh and engaging take on the Indian Restaurant experience.

Project Timeline

December 2022 - Ongoing

Project Title

How we helped create a fresh and engaging take on the Indian Restaurant experience.

Work Done

1. We kickstarted the project by creating a theme for the restaurant. Unlike other restaurants that are transactional in their approach, we wanted to stand out by weaving a story that can resonate well with the audience for the years to come. We came up with the concept of 'The Hub' where people irrespective of their cultures and backgrounds can feel a part of a bigger community.

2. The first step to establishing the foundation was to start off with designing the Logo and the brand mood board. We came up with a palette that symbolizes the vibrant and rich Indian culture. The branding did really stand out from its competitors due to its eye-catching colors.

3. Once the logo and branding were approved, we moved on to creating the website to establish the brand presence. We chose a simple yet powerful WordPress website with a strategic focus on SEO. The strategy was to make the make the website fresh, memorable and stand out from other mundane websites.

4. Post the website and the social media setup, we went on to create a differential spatial experience for the customers. We started off by creating the master wall for which we decided to show the amalgamation of the Indian culture. For the second wall, we decided to showcase the mainstream Indian actors with humorous and engaging dialogues from their movies.

5. Once we unified the onground and the digital customer journey, we launched our Grand Opening Campaign, alerting customers about a New Restaurant Launch. The Campaign not only turned out to be a huge success but it also hit the right strings by bringing in audience to try out this new restuarant.