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Privacy Policy

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This Privacy Policy explains how [Debox Consulting — replace with registered legal entity name] (“Debox”, “we”, “us”, or “our”) collects, uses, shares and protects personal information when you visit www.debox.co.in (the “Website”), respond to our advertisements (including Google Ads lead forms), contact us, or engage with our consulting, marketing and technology services (together, the “Services”).

Debox is based in Thane, Maharashtra, India. We serve startups, family businesses and mid-sized companies in India and internationally. Because our Website and advertisements are available worldwide, this policy is written to meet the requirements of India’s Digital Personal Data Protection Act, 2023 and the rules made under it, and to respect other privacy laws that may apply to you, including the EU/UK General Data Protection Regulation (GDPR) and US state privacy laws.

By using our Website or submitting your details to us, you acknowledge that you have read this Privacy Policy. Where we rely on your consent, we will ask for it clearly, and you can withdraw it at any time.

1. Who we are

Debox is a business consulting, marketing and technology firm. Our services include:

  • Consulting: process and operations consulting, people and organisation (HR) consulting, strategy, leadership and execution consulting, supply chain and procurement consulting, digital transformation, change management, OKR and balanced scorecard design, business planning and forecasting, performance management systems, competency mapping, SOP development, culture and employee experience, compensation benchmarking, and training and capability building.
  • Marketing: performance marketing and campaigns, digital marketing and social media management, packaging and space design, website UI/UX design, and branding and rebranding.
  • Technology: frontend and custom website development, custom ERP development, hybrid and native app development, Zoho solutions (Creator, Books, CRM, People), and tech scoping, project management and code reviews.

For this Privacy Policy, Debox is the Data Fiduciary (under Indian law) or Controller (under GDPR) of the personal information described below, unless Section 9 says otherwise.

Contact: connect@debox.co.in
Address: 815, Lodha Supremus – Tower B, Lodha Business District 2, Kolshet Road, Thane, Maharashtra 400607, India

2. Information we collect

2.1 Information you give us

When you fill in a form on our Website, submit a lead form in one of our ads, book a consultation, or write to us, we may collect:

  • Contact details: your name, email address and phone number.
  • Business details: company name, job title, industry, company size, location, and the service you are interested in (for example consulting, marketing or technology).
  • Enquiry details: your requirements, budget range, timelines, and anything else you choose to share in a message.
  • Assessment responses: answers you give in our free Business Health Audit or similar questionnaires.
  • Communications: emails, call notes, meeting notes and messages you exchange with us, including on WhatsApp, LinkedIn or other channels.
  • Job applications: if you apply through our Careers page, your CV, work history, education, and other information you include in your application.

Please do not send us sensitive personal information (such as health, financial account or government ID details) unless we specifically ask for it for a lawful purpose.

2.2 Information from advertising platforms

We run lead generation ads on platforms such as Google Ads and may also use Meta (Facebook and Instagram) and LinkedIn. When you submit a lead form inside one of these ads, the platform shares with us the details you entered in the form (usually your name, email, phone number, company name and the service you are interested in). We may also receive campaign information, such as which ad or keyword led to your enquiry.

2.3 Information collected automatically

When you visit our Website or interact with our ads, we and our partners may automatically collect:

  • Device and usage data: IP address, browser type, device type, operating system, language, pages viewed, time spent, referring website, and approximate location (city or country).
  • Advertising data: ad click identifiers (such as the Google Click ID), campaign and keyword details, ad impressions and conversions.
  • Cookie data: information collected through cookies, pixels, tags and similar technologies (see Section 5).

2.4 Information from other sources

We may receive information about you from clients or partners who refer you to us, from event organisers, and from publicly available professional sources (such as your company website or LinkedIn profile) when you are a business contact.

3. How we use your information

We use personal information only for clear, specific purposes:

PurposeExamples
Respond to your enquiryContact you by email, phone or WhatsApp about the service you asked for, schedule calls, and send proposals and quotes.
Deliver our ServicesCarry out consulting, marketing and technology projects, manage the client relationship, and invoice and collect payments.
Qualify and manage leadsRecord your enquiry in our CRM, route it to the right team (consulting, marketing or tech), and follow up.
Business Health AuditAnalyse your responses and share findings and recommendations with you.
Marketing communicationsSend case studies, insights, event invitations and service updates, where permitted by law or with your consent. You can opt out at any time.
Advertising and measurementMeasure how our ads perform, count conversions, build remarketing and similar audiences, and show you more relevant Debox ads on Google and other platforms.
Improve our Website and ServicesUnderstand how visitors use the Website, fix problems, and improve content and user experience.
RecruitmentAssess job applications and communicate with candidates.
Security and legal compliancePrevent fraud, spam and misuse; keep records; comply with laws, regulations and lawful requests; and establish or defend legal claims.

We do not use your information for purposes unrelated to the ones above without telling you first and, where required, asking for your consent.

Legal basis for processing

  • India (DPDP Act, 2023): We process your personal data based on your consent (for example, when you submit a form and agree to be contacted) or for legitimate uses permitted by law (for example, where you voluntarily give us your data for a specific purpose, or to comply with the law).
  • EEA / UK (GDPR): We rely on consent (for marketing cookies and certain marketing emails), steps taken before entering a contract (responding to your enquiry and preparing proposals), performance of a contract (delivering Services), legitimate interests (running and improving our business, B2B follow-up, and security, balanced against your rights), and legal obligation.

4. Google Ads and lead form ads

We use Google Ads to reach businesses that may benefit from our Services.

  • Lead forms: If you submit a Google Ads lead form, Google passes the information you entered to us. We use it only to respond to your enquiry and for the purposes described in Section 3. Google’s handling of your data is governed by the Google Privacy Policy.
  • Conversion tracking and remarketing: We may use the Google tag and related Google advertising features to measure conversions and to show our ads to people who have visited our Website or interacted with our ads. Google may use cookies or device identifiers for this.
  • Customer lists: We may upload hashed (encrypted) contact information, such as email addresses, to Google or other ad platforms to measure results or reach existing contacts, as allowed by those platforms’ policies and applicable law.
  • Your choices: You can control how Google personalises ads for you at Google My Ad Center, learn more at How Google uses information from sites that use its services, and opt out of Google Analytics with the Google Analytics opt-out browser add-on.
  • Visitors in the EEA, UK and Switzerland: Where required, we ask for your consent before setting advertising or analytics cookies and pass your choices to Google using Google Consent Mode.

We never share sensitive information with Google for ad targeting, and we follow Google’s advertising and personalised advertising policies.

5. Cookies and similar technologies

Cookies are small text files stored on your device. We and our partners use the following types:

  • Essential cookies: needed for the Website to work, such as security and form submission. These cannot be turned off.
  • Analytics cookies: help us understand how visitors use the Website (for example, Google Analytics).
  • Advertising cookies and pixels: help us measure ad performance and show relevant ads (for example, Google Ads, and where used, Meta Pixel and LinkedIn Insight Tag).

Managing cookies: Where required by law, we ask for your consent before setting non-essential cookies, and you can change your choice at any time through our cookie settings. You can also block or delete cookies in your browser settings, although some parts of the Website may not work properly. To opt out of interest-based ads from many companies, visit aboutads.info/choices (US) or youronlinechoices.eu (EU).

6. How we share your information

We do not sell your personal information. We share it only as described below:

  • Service providers: companies that help us run our business, such as website hosting, CRM and business software (for example, Zoho), email and calendar tools, communication tools, analytics providers and advertising platforms. They may use your information only to provide services to us and must protect it.
  • Advertising platforms: Google, and where used, Meta and LinkedIn, for ad delivery, conversion measurement and audience building as described in Section 4.
  • Delivery partners: trusted consultants, designers or developers who work with us on your project, under confidentiality obligations.
  • Professional advisers: lawyers, auditors, accountants and insurers, where needed.
  • Legal and safety reasons: government authorities, courts or regulators when required by law, or to protect our rights, users or the public.
  • Business transfers: a buyer or successor if Debox is involved in a merger, acquisition, restructuring or sale of assets, subject to this Privacy Policy.
  • With your consent: anyone else you ask us to share your information with.

US state privacy laws: Some US states treat sharing data for cross-context behavioural advertising (such as remarketing) as “sharing” or “targeted advertising”. You can opt out by contacting us at connect@debox.co.in, using our cookie settings, or turning on Global Privacy Control in your browser, which we honour where required by law.

7. International data transfers

We are based in India. Our service providers (such as Google and Zoho) may store or process data in India, the United States, the European Union or other countries. When your information is transferred outside your country, we take steps to protect it as required by applicable law, including relying on contractual safeguards such as the European Commission’s Standard Contractual Clauses where needed. We will not transfer personal data to any country restricted by the Government of India.

8. How long we keep your information

We keep personal information only for as long as we need it for the purpose it was collected, then delete or anonymise it:

  • Enquiries and leads that do not become clients: up to [24] months from our last contact with you, unless you ask us to delete them sooner.
  • Client and project records: for the length of our engagement and afterwards as required for legal, tax, accounting and contract purposes (usually up to [8] years).
  • Job applications: up to [12] months, unless you join us or ask us to delete them sooner.
  • Cookie and analytics data: for the periods set by each cookie or tool, as shown in our cookie settings.

We may keep information longer where the law requires it or to resolve disputes.

9. Client data we process on your behalf

When we deliver Services such as performance marketing, CRM or ERP implementation, Zoho configuration, or website and app development, we may access or process personal data belonging to our clients’ customers, employees or users. In these cases, we act as a Data Processor (or service provider) on the client’s instructions, and the client is responsible for that data as the Data Fiduciary or Controller. Our handling of that data is governed by our agreement with the client. If your data is held by one of our clients, please contact that client directly to exercise your rights.

10. How we protect your information

We use reasonable technical and organisational security measures to protect personal information from unauthorised access, loss, misuse or alteration. These include encryption in transit, access controls based on role, secure and reputable cloud providers, and confidentiality obligations for our team and partners.

No method of transmission or storage is completely secure. If a personal data breach occurs that affects you, we will notify you and the relevant authorities (including the Data Protection Board of India) as required by law.

11. Your rights and choices

Depending on where you live, you have rights over your personal information. To exercise any of them, email connect@debox.co.in or our Grievance Officer (Section 15). We may need to verify your identity before acting on your request, and we will not discriminate against you for exercising your rights.

Everyone

  • Unsubscribe from marketing emails using the link in any email, or by writing to us.
  • Stop calls or WhatsApp messages by telling us during the conversation or by writing to us.
  • Withdraw consent at any time. Withdrawing consent will not affect processing that took place before you withdrew it.

India (Digital Personal Data Protection Act, 2023)

As a Data Principal, you have the right to:

  • Access a summary of your personal data we process and the parties we have shared it with;
  • Correct, complete or update inaccurate or incomplete personal data;
  • Erase personal data that is no longer needed for the purpose it was collected for, unless the law requires us to keep it;
  • Withdraw consent as easily as you gave it;
  • Nominate another person to exercise your rights if you die or become incapacitated; and
  • Grievance redressal through our Grievance Officer. If you are not satisfied with our response, you may complain to the Data Protection Board of India.

We will respond to your request within the time set by law, and no later than 90 days.

EEA, UK and Switzerland (GDPR)

You have the right to access, correct, delete or restrict the processing of your personal data; to object to processing based on legitimate interests (including direct marketing); to data portability; and to withdraw consent. You also have the right to complain to your local data protection authority. We will respond within one month.

United States (including California)

Depending on your state, you may have the right to know what personal information we collect and how we use and disclose it; to access, correct and delete it; and to opt out of the sale or sharing of personal information and of targeted advertising. We do not sell personal information, and we do not use or disclose sensitive personal information for purposes that require an opt-out. You may use an authorised agent to submit a request on your behalf. If we deny your request, you may appeal by replying to our decision.

Calls and text messages: We will only contact you by phone or text message about the enquiry you submitted. We will not send automated or pre-recorded marketing calls or texts without your prior express consent. Reply “STOP” to any text message to opt out.

12. Children’s privacy

Our Website and Services are intended for businesses and professionals. They are not directed at anyone under 18, and we do not knowingly collect personal data from children. If you believe a child has given us personal data, please contact us and we will delete it. We do not track children’s behaviour or target advertising at them.

13. Third-party websites

Our Website may contain links to third-party websites, platforms and social media pages (such as Instagram, Facebook and LinkedIn). We are not responsible for their privacy practices, so please read their privacy policies before sharing your information with them.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, Services or the law. When we do, we will change the “Last updated” date at the top. If the changes are significant, we will notify you by email or through a notice on the Website where appropriate.

15. Contact us and Grievance Officer

If you have questions, requests or complaints about this Privacy Policy or how we handle your personal information, please contact:

Grievance Officer

Name: Darshan Vyas
Designation: Director
Email: connect@debox.co.in
Address: 815, Lodha Supremus – Tower B, Lodha Business District 2, Kolshet Road, Thane, Maharashtra 400607, India

We will acknowledge your request promptly and resolve it within the time required by applicable law.