Fine Jewellery Manufacturing Limited
Core Purpose and BHAG, cascaded into departmental goals
Debox worked with Fine Jewellery Manufacturing Limited, a diamond jewellery manufacturer and exporter, whose directors — Viral, Sohil, and Abhik Kothari — noticed the managerial team had become overly focused on day-to-day operations, losing sight of strategic direction. Team head discussions surfaced that annual goal-setting was centered narrowly on a single revenue target, with other teams aligning reactively, and that departments weren't sure their own ambitions connected to the company's actual direction.
Debox facilitated a structured two-day workshop to define the company's Core Purpose, BHAG, and Vivid Descriptions using Jim Collins' methodology, then worked with team heads to translate this into departmental BHAGs, scorecards, and strategic initiatives — capped by a three-day leadership retreat to share three-year plans. The result: leadership and stakeholders now have a clear, shared understanding of the company's direction, departments have well-defined goals that connect to it, and the alignment has measurably reduced decision-making bottlenecks and improved cross-functional collaboration.
